I've been involved with a number of early-stage businesses, most recently as CTO of WinePicks. I've been sharing my thoughts on business, law and technology here for almost 8 years. Want to know more?
Announcing the Notches Toolbar
3 years and 5 months ago 
We released the first version of the Notches Toolbar today.
From the start, we’ve always felt that reviews need to be delivered contextually and thus have emphasized partnerships over simply aggregating reviews. At the same time, we recognize that partnerships are not always possible for a variety of reasons.
To that end, I’m very excited to be able to finally announce the Notches Toolbar, a Firefox 3 extension that enhances your browsing experience by adding reviews to sites that don't have them. Of course, this functionality builds on the Notches platform, so any reviews written on other partners (such as Facebook and Microreviews) will also be visible through the Toolbar (and vice versa).
I hope you’ll try it out today and let us know what you think.
